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The PR Commitment to Small Business
WeÂ're birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes it easy to commit resources to small business success.
But, sometimes I wonder about those small businesses that ignore the perceptions and behaviors of the key audiences with the most immediate impact on their businesses – the very people who hold the future of that small business in their hands!
To me, itÂ's a matter of dollars and cents, even of survival!
So, what are we to make of small business failures? Especially one where itÂ's obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing...
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