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WhatÂ's So Small About Your Business?
When asked the predictable question Â"So, what do you do?Â" often a small business owner will reply Â"I own a small businessÂ" or Â"I run a small graphic design companyÂ". How does it help your business when you refer to it as small?
Instead of saying, you run your own tiny PR Company, how about saying you run a communications firm.
The point is, when you use the term small; it is open to interpretation by the listener as to what the word ‘smallÂ' means. How do they define it?
You may think small means: Â"I can handle work for mid-size companies, up to 200 employeesÂ". Whilst the listener might be thinking, Â"Too bad they can only handle businesses with under 50 employees; my mid-size company co...
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